Zara Fast Fashion Case Study Solution

Executed by computers at headquarters, to determine which cloth will sell in each location and in which quantity, headquarters just push these clothes to stores without input of managers.

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And these could be competitive advantages of Zara over competitors.

Obviously, Zara’s fast fashion approach is quite different from other clothing retailers, which not only enables Zara to respond to the market demand with less time compared to its competitors, but also enhances Zara’s capacity to anticipate the customers’ trend.

By following the trend, Zara is able to sell garments which are still hot and meet customers’ desire without making advertisements.

The company has grown nearly 550 stores around the world with almost half market in Spain and France.

Zara has developed a business model based on quick response, short deadline and a great choice of clothes at reasonable price.

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