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Admissions officers are aware of their school’s reputation, so writing about reputation is probably a little too general to be meaningful in your transfer essay.
In fact, according to data collected by the National Student Clearinghouse Research Center, over one-third of college students transferred at least once over a period of six years.
You may have decided on a major that is not offered at your current college, decided that your current college is not the right fit, or elected the increasingly popular option of starting out at a community college to acquire skills and save money.
Without it, you’ll likely run out of room very quickly and either shortchange the conclusion or wind up with an essay that doesn’t have enough depth to be meaningful to the admissions officers.
Therefore, use the first part of the essay to provide the admissions officers with sufficient background information from your school, work, and volunteer experience to show that you have the qualifications necessary to succeed at their school.
What does the school have that other schools don’t?
Only you know why you have chosen a particular school, and different applicants can have widely different ‘most important reasons’ for applying.
You want colleges to think that you’re going to contribute to their campus.
In 300 words or less, describe how your academic interest and/or professional goals will be fulfilled in your intended program of study at Illinois.
If you’re applying to a school in a college town, write about the benefits of being part of a tight-knit community.
Most of all, let the admissions officers know that you will be proud to have a degree from their school.