Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans.
Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.
Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation.
It is called an elevator pitch as it is supposed to be content that can be explained to someone else quickly in an elevator.
The elevator pitch should be between 30 and 60 seconds.