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After months of extensive industry and market research, the company has developed a solid business plan to enter the market for bottled water.
Sparkling Horizon Bottled Water's business plan contains valuable financial information.The marketing budget of ,000 will enable the company to quickly capture a large percent of the potential market.All funding for marketing activities will be generated from the business as earnings from operations, not from start-up capital, and is based on a standard 5% of first-year sales.Check out the Projected Cash Flow tables for the first three years of operation.The plan's owner has also included a Projected Balance Sheet and a Projected Income Statement, both of which also contain helpful information for anyone interested in starting a bottled water business.In response, individuals and businesses are purchasing bottled drinking water for use in their homes and offices.Free of contaminants and government-monitored, bottled waters are derived from protected springs or wells or are produced by purifying and processing water from public water supplies.Total bottled water sales were ,222,000,000, including both domestic sparkling and imported drinking waters.Total sales of bottled water increased by more than 13% from 1989 to 1990, and have doubled in the last five years. is also increasing dramatically, rising from 4.5 gallons per person in 1985 to 8.0 gallons per person just five years later, in 1990.Other reasons cited were safety and concerns about "too many chemicals in tap water." The bottled water industry as a whole has been growing at a rate of 12-15% annually since the mid-1980s.Bottled water sales increased 15.8% from February 1993 to February 1994, indicating a market rebound from the single digit growth of the late 1980s.