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Your cover letter will make a first impression of you to a potential employer -- make it effective from beginning to end.Tailor your greeting so that it is appropriate for it's audience by considering who will be reading your cover letter and avoiding any cliches, biases or exclusionary terminology.
Likewise, she has excellent verbal and written communication skills, an active management style, and is extremely organized.
She was always willing to help and had an excellent working relationship with the magazine’s writers, which can often be a difficult task because creativity is involved.
Any type of correspondence is always directed to a specific person.
But if you’re not yet acquainted with the person, the safest option is to write a “To Whom It May Concern” letter.
If you know the individual names of the committee members -- you can call and ask for the names of the committee members reviewing the applicants -- address them all by name.
Otherwise, you can also include them with a general salutation such as 'Dear Hiring Committee' or 'Dear Search Committee.' The job advertisement often provides clues to the committee name, as it may ask you to submit your application materials to a specific committee or department.
If you do not know the name of the person who will be reading your cover letter, but you have a general idea of their position, you can address the letter using this information.
For example, address your cover letter to 'Dear Program Director,' 'Dear Human Resource Manager' or 'Dear Hiring Manager.' You may be able to find clues in the job announcement, on the company's website or call the company and ask for a title.
In the case that you are addressing an unknown authority, using a formal salutation makes sense.
Instead of using the generic 'To Whom it May Concern,' take it up a notch and use 'Dear Madam or Sir' or 'Ladies and Gentlemen.' Use a formal salutation carefully, as it can really date you or may even make you look lazy.