The constant comparative grounded theory method was used to analyse and synthesise data.
Research findings, contextualised within relevant literature, reveal the composition of design thinking in practice: as constrained by the approach taken in applying design thinking; the maturity of the design led professional and the environment in which design thinking is conducted.
In addition, a handful of design and business professionals who deal with the term in their day-to-day profession were interviewed in order to support the research and to understand the variation of opinions regarding design thinking.
It is discovered that design thinking became a contemporary phenomenon in the past decade and that it became a fad between 20.
The thesis addresses the research problem through the exploration of the question: How does the design led professional understand and enact design thinking in practice?
This question is explored within the context of the design led professional working with large organisations.
Design thinking is a collaborative and human centred approach to solving problems.
Over the past decade design thinking has evolved considerably, particularly with regard to innovation within the sectors of design and business.
Furthermore the aim is to understand the possible affects of design thinking phenomenon to the design community and domain. The topic is based on instant history, therefore sources used are mainly online based: online business and design journal articles and blog posts.
In addition to online sources, the literature review consists of books, journals and academia papers of fundamental key thought leaders for the purpose of this thesis.