Likewise, Ritzer uses Mc Donald's as a metaphor for the over-rationalization of society.
The popularity of the restaurant itself is a perfect example of rationalization because traditional, home-cooked family meals have been replaced with meals of practicality and convenience.
Weber believed that most societies throughout history were governed by tradition and that the most significant trend in modern sociology is an increasing rationalization of every part of our daily lives.
He also believed that rationalization would continue until our society would become an iron cage, dehumanizing everyone and creating an extreme level of uniformity.
In this lesson, we discuss his concept of Mc Donaldization and the four main characteristics of Mc Donaldization that he describes.
What Philosophy Taught Me Essay - The Mcdonaldization Thesis
Note: For the purposes of this video, the instructor is using the American pronunciation of Max Weber's name.
Mc Donald's and other fast-food restaurants offer an alternative to labor-intensive, home-cooked meals that have been attractive to busy families since the 1950s.
Two of their most appealing qualities are convenience and affordability.
Many stores are now open 24 hours a day in order to stay competitive.
They also continue to offer holiday merchandise earlier and earlier, giving consumers additional quantity of both time and purchasing options.