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Other delicacies include snack wraps, Happy Meals, and of course, the famous Big Mac.
Eventually, the company intends to have 95 percent of its business operated by franchisees.
Forbes also says that Mc Donald’s, Starbucks, and Restaurant Brands International are the three largestfast-food chains on the planet.
As stated above, Mc Donald is among the three biggest fast-food businesses globally.
Obviously, being that big does give a business certain strengths.
You mean Mc Donald’s sells more tots than toy titans Hasbro and Mattel? This marketing trick aims to win over kids to their side from an early age. Actually, 40 percent of kids aged 2 – 11 regularly request their parents to take them to Mc Donald’s. That’s pretty much building tomorrow’s loyal customer base today.
The company also passes out books and gadgets especially through so-called Happy Meals. Now let’s proceed straight to the core business at hand: developing Mc Donald’s SWOT analysis.Perhaps it’s more accurate to state that Mc Donald’s leveraged various strengths to clinch its current market dominance.And because the company is now performing well (judging from 2018’s numbers), it can only become more successful and stronger. Let’s look at a few factors that come together into Mc Donald’s strengths.Mc Donald’s sits pretty among the world’s most recognizable brands.Maybe the company isn’t as recognizable as Toyota or Coca-Cola.You can learn more about the company from its official website. It’s not hard to figure out why the brothers let him become agent for their franchising business.Before the money and fame, Ray Kroc sold milkshake mixing machines. Kroc would later (1961) acquire the business from the brothers for .7 million. To organize the business he’d bought, he established a company called Mc Donald’s System, Inc.Other sources show that Mc Donald’s is the biggest chain of fast-food restaurants (in terms of sales) worldwide.They include Mc Griddles breakfast sandwich, premium salads, chicken nuggets, baked apple pie, and the Egg Muc Muffin.We’ll discuss each component under a separate subheading so we can give it adequate attention.Another reason we’ll do that is to keep the analysis organized.