This article was co-authored by Megan Morgan, Ph D.
Megan Morgan is a Graduate Program Academic Advisor in the School of Public & International Affairs at the University of Georgia.
Visual texts include things you see every day, such as: Unlike other essays, a visual analysis will focus upon a subject’s visual elements and how it’s rhetorical situation is configured.
These include audience, purpose and context (or circumstances).
The main goal of writing a visual analysis essay is to break down the different elements that is projected by the visual component of any topic or subject.
Your visual analysis essay should convey an understanding or an opinion to what such elements are communicating to its audience and an idea of its purpose.
In your introduction, you are making the reader understand how you accomplished visual analyzing.
You have many options for organizing your visual analysis (and, again, what you choose will depend on your specific situation).
Then look at the image and explain how the consumer is supposed to receive it.
Again, does it appeal to your reason, feelings, or moral compass?