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Occasions fills the need by being available to take on the burden of planning so that people can spend time on more important things, like family and friends.
Strengths: Internalized cost of planning the event; able to add tiny personalized touches that have meaning within the group or family.
Weakness: Consumes time that could be spent on other things; don't have access to the best prices, services, and other needed resources available.
Strengths: Have been in the market longer, have established a reputation and client base.
Weakness: Reputation precedes them, no systems-based businesses designed to produce consistent results; focus on smaller events, specialized events are main focused rather than all events; do not have the supporting products to market with, or instead of, event planning services.
Setting up your marketing, talking to sponsors, and finalising paperwork all happens simultaneously.
The best planners have foolproof systems, Working in events requires the ability to focus on the big picture while keeping track of all the little details.The following sections describe the market segmentation, strategies, and industry analysis.The breakdown of the market for event planning, falls in a wide, very diverse grouping.And whether you have a large team or you’re doing it alone, organisation and project management are key to ensure nothing slips through the cracks.That means you need to keep your To successfully run any event, you need to be able to juggle multiple projects at once.Weakness: Often very expensive, impersonal, rely on unskilled labor for support staff.The error rate is high due to high volume and traffic from other events happening at the same time.You need to be comfortable researching options, haggling with suppliers to bring prices down, and hunting for the best pricing available to you.Internships and volunteer positions can all help you get enough real-world experience to land your first job.Here’s a list of the skills and personality traits you will need to succeed as an event planner.Between supplier contracts, ticket sales or RSVPs, there are a lot of moving parts for one event, let alone multiple.