Spatial Problem Solving

Spatial Problem Solving-49
This recording demonstrates the visual range of what people are viewing, as well as the fixation points within that visual range.

This recording demonstrates the visual range of what people are viewing, as well as the fixation points within that visual range.This allows us to determine exactly what is consciously and subconsciously drawing people’s attention by showing us exactly what they are fixating on and for how long.These eye tracking glasses perform two important functions.

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A neutral and bright palette of finishes were used along the concourse to highlight the concessions and wayfinding signage.

Another area of emphasis was the entrance to each terminal’s Skylink Station.

Intuitive Wayfinding is spatial problem solving through the effective creation of a strong mental map that capitalizes on innate decision-making heuristics.

Wayfinding must look beyond signage to reduce the complexity of the built environment.

Additionally, we can take reference images and map multiple participant’s fixation points along a portion of the pathway in that image.

As we map these fixation points, the computer software tracks the length of the fixation and averages the total amount of fixations along the pathway amongst all participants.Secondly, light plays an important factor in the fixation of passengers.Passengers strongly fixated on signage that was backlit. For example, the terminal wayfinding signage in Terminal A was backlit, and was highly fixated on.Some intuitive wayfinding techniques used to call out the Skylink entrances include changes in the floor, wall and ceiling finishes from a neutral color to a bright yellow.In the floor, a terrazzo art medallion was installed as an additional signpost.For example, in the newly renovated Terminal A, passengers strongly fixated on the terrazzo art patterns in the floor and the color and texture changes in ceiling and wall treatments that signified the entrance and exit to the Skylink stations.To ensure success of such gestures as it relates to intuitive wayfinding, it is important to make a physical connection between the gesture and the decision point that it is correlated with.Second, there are a pair of sensors that scan the subject’s pupils and track exactly what they are fixating on.This information is overlaid on the recording via circular fixation points.Corgan is continually looking to refine their design strategies and obtain credible research evidence to help in the foundation of design decisions.One such example is the DFW Wayfinding experiment, that utilized eye-tracking analytics to further understand how passengers perceive the terminal environment.

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