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It is also complete hogwash, since Chevron has one of the worst environmental records of any of the multinational oil companies.The only thing most people admire them for is their profits. But that doesn’t mean you have to spend months coming up with concise, elegant prose to state it, especially early on when you are just gaining traction in the marketplace.
It might be a lucrative revenue stream, but few businesses consider it a high priority.
Many extremely successful businesses do not have a formal mission statement, and the trend seems to be moving away from developing them.
The successful business -- Getting your plan started -- Making your plan compelling -- Business plan components.
The executive summary -- Company description -- Industry analysis & trends -- Target market -- Competition -- Strategic position & risk assessment -- Marketing plan & sales strategy -- Operations -- Technology plan -- Management & operations -- Community involvement & social responsibility -- Development, milestones, & exit plan -- The financials -- The plan's appendix -- Putting the plan to work.
One writer says a mission statement should reflect the range and nature of products, pricing, quality, service, marketplace position, growth potential, use of technology, as well as relationships with customers, employees, suppliers, competitors and the community.
Another says a mission statement should include a summary of This is simple, clean and crisp.
On a much smaller scale, the Local First Chicago mission statement clearly states the organization’s purpose and relationships with stakeholders.
The Local First Chicago mission statement has some elements in common with other BALLE organizations, but it is also unique.
Over the past twenty years he has advised hundreds of small businesses on strategy, marketing, real estate and finance.
He is passionate about small business, social and environmental justice, and is a proud member of the American Sustainable Business Council, Food and Water Watch, Green America, Food Consultants Group, and the American Planning Association.