Research Papers Ecommerce

Research Papers Ecommerce-55
C2B is another model most people don’t immediately think of, but that is growing in prevalence.

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B2C sales are the traditional retail model, where a business sells to individuals, but business is conducted online as opposed to in a physical store. Exclusively online retailers include,, Wish, and Mod Cloth, but other major B2C brick-and-mortar businesses like Staples, Wal-Mart, Target, REI, and Gap.

B2B and B2C are fairly intuitive concepts for most of us, but the idea of C2C is different.

25610 Issued in February 2019 NBER Program(s): Economic Fluctuations and Growth, Industrial Organization, Productivity, Innovation, and Entrepreneurship E-Commerce represents a rapidly growing share of consumer spending in the U. We use transactions-level data on credit and debit cards from Visa, Inc.

between 20 to quantify the resulting consumer surplus.

What does a consumer-to-consumer ecommerce business look like?

Created by the rise of the ecommerce sector and growing consumer confidence in online sales, these sites allow customers to trade, buy, and sell items in exchange for a small commission paid to the site. Despite the obvious success of platforms like e Bay and Craigslist, numerous other auction and classified sites (the main arenas for C2C) have opened and quickly closed due to unsustainable models.

Reverse auctions, service provision sites like Up Work, and several common blog monetization strategies like affiliate marketing or Google Ad Sense also fall under this heading.

The models listed above are the primary ecommerce retail structures, but they aren’t the only ones.

Sales from online stores are expected to increase 78% by 2020.

It’s easy to get caught up and excited in the latest ecommerce trends, but unless you know the fundamentals, you’ll hit a profitability wall without knowing it.


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