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Imagine if you’re a kid taking guitar lessons, and you had the option to record a CD after learning a handful of songs. The problem is they may not have the money to book studio time, but if you can come in and offer to produce an album at a reasonable rate, they might just do it.If you don’t feel comfortable approaching churches, schools offer the same opportunities.This may seem a bit obvious, but if you’re wanting to meet musicians and potential clients, you need to go to them. Make it a part of your regular routine to go to concerts.
Your potential clients need to have a place where they can check you out and find out what you’re all about. While Myspace and Facebook can be good for marketing and networking, I’d suggest still creating a dedicated website to showcase who you are and what you offer.
It will allow you to post information about the gear you own, audio clips of some of your work, rates, contact info, etc.
Start following all the local artist and engineers you know, and slowly grow your network. You want to make it as easy as possible for people to find out about you, so get out there and make an online presence for yourself. They are interacting with musicians day in and day out.
They may know of bands and artists looking to record a demo.
They can use them for podcasts and promotional material in the future.
Perhaps they can even sell them at the end of the seminar.This is just one example, but there are a lot of options here. Along the lines of schools and churches, local hotels and conventions centers are regularly hosting seminars and conferences.The companies hosting these events would probably love to have their seminars recorded.Meet the musicians, get your face in front of them, and see what happens.Perhaps that singer-songwriter you just heard is wanting to record his first demo. If you’re wanting to generate interest in your studio, you need to think of it as a business.It’s free, and a potential client could easily turn to Craigslist to find a recording studio. One engineer I know gave it a try and booked a lot of projects from Craigslist alone. These sites can be a gold mine if you invest some time into them.They provide an extra way to connect with area musicians and bands.You can also work directly with the hotel/convention center themselves.Offer your services, which they can then offer to their clients for an extra fee.Someone asked me the other day how to go about promoting his home studio.He said he knew what gear to get and how to use it all, but wanted to know how to get his name out there and spread the word. After all, who cares if you have a nice home studio if you don’t have any musicians to record!