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If your mission statement is to make every client feel like your most important client: how specifically will you implement this? Is this growth measured by gross revenue, profit, personnel, or physical office space? What specific targets will you strive to hit annually in the next few years? How does your price distinguish you from your competitors—is it industry average, upper quartile, or lower quartile? Ensuring the cooperation of all colleagues, supervisors, and supervisees involved in your plan is another important element to consider. Are they on-board with the role you have assigned them? Implementation and follow-up are frequently overlooked aspects to the business plan, yet enormously vital to the success of the plan. You may wish to create a marketing plan as either a section of your business plan or as an addendum. How does your pricing strategy benefit your clients? Is your business plan’s success contingent upon the cooperation of your colleagues? Set dates (annually, semi-annually, quarterly, or monthly) to review your business plans goals: are you on track? Once you have your market defined, identify the media outlets your market reads or watches to determine the best places to promote your real estate service.
Use this information to determine how you can set your real estate services apart from the other agents in your area.
List the management team of your real estate business such as your broker or partner if you work with one.
Write an executive summary that sums up your mission, your service, goals and significant achievements such as awards.
Take time to consider your mission and service, focusing on the unique attributes you offer the real estate profession and to your clients and customers.
NAR Library & Archives has already done the research for you.
References (formerly Field Guides) offer links to articles, e Books, websites, statistics, and more to provide a comprehensive overview of perspectives.
Were the goals reasonable to achieve, impossible, or too easy? Sales and Marketing 101 for Real Estate Professionals.
How do you measure success—is it by revenue, profit, or number of transactions?
The mission and vision statement sets the foundation upon which to launch your business. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of .
It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. What is sets your business apart from your competitors? Call Member Support at 800-874-6500 for assistance.