If you’re better established, make sure to include details such as when the business was started, the names of the founders and their roles, how many employees you have, and where your operations are situated.
List major customers as well as markets you plan to target in the future.
You’ll want to include competitive advantages, such as expert personnel like the whiz-kid coder you just hired, or location: Perhaps your floral shop is next door to an all-night wedding chapel.
You’ll want to include how much you need right now as well as how much more you might need over the next five years.
A critical point is how you plan to repay borrowed money to creditors (if you opt for debt financing) or, alternatively, generate returns for investors.
The answers to those questions can be crucial factors in business sustainability. The best idea in the world won’t take off if you don’t let your potential customers know what you have.
Are you going to rely on word of mouth, promotional discounts or advertising?Perhaps you’ve heard the old saying that failing to plan is the same as planning to fail.It’s commonly attributed to Benjamin Franklin, the 18th century inventor and politician whose belief in the value of preparation was strong enough that he once made a list of more than 12 character traits around which he planned to structure his life.Part of describing your customers is a general awareness of how much they spend and when.For instance, Black Friday got its name because it kicks off the lucrative Christmas shopping season that moves many retailers into full-year profitability.It’s considered a living document, but despite its adaptability, there are basic elements the Small Business Administration says any plan should contain. This will be the last thing you write, but possibly the most important, since many readers will stop here if they’re unimpressed.If your company is a startup, focus on your background and experience as well as that of any partners to show the underpinnings of the company, the agency says.Specify whether your business is a sole proprietorship, partnership or corporation, and if it’s the latter, what type.What do you sell, how will it help your customers, and how often will they need to replace it?His business expanded enough that it eventually controlled the majority of oil production in the U. “Writing a business plan forces you into disciplined thinking if you do an intellectually honest job,” he says.“An idea may sound great in your mind, but when you put down the details and numbers, it may fall apart.” Think Big, Start Small and Plan for Success A further advantage of your roadmap is that, ideally, it changes with your business.