Promotional Strategies Thesis

Promotional Strategies Thesis-28
In this study, we will discuss the impact of sales promotion on consumer purchasing behavior.Promotion mix; Sales promotion; Buyer decision making Modern marketing is more than just producing good products, suitable pricing and easy access to them [1].

In this study, we will discuss the impact of sales promotion on consumer purchasing behavior.Promotion mix; Sales promotion; Buyer decision making Modern marketing is more than just producing good products, suitable pricing and easy access to them [1].

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So, the purpose of sales promotion is to reach the targeted consumers and pervade them to buy .

Sales promotion has become a vital tool for marketing and its importance has been increasing significantly over the years.

Promotion refers to the motivational methods of getting the consumer to purchase the product.

Promotion is referred to as “any communication used to inform, persuade, and/or remind people about an organization’s or individual’s goods, Services, image, ideas, community involvement, or impact on society” [3].

One of the purposes of a sales promotion is to elicit a direct impact on the purchase behavior of the firm’s consumers.

Firms have to rethink the relationship between attitude and behavior of their consumers.The purpose of promotion is to reach the targeted consumers and persuade them to buy.Promotion has been defined as the coordination of all seller-initiated efforts to set up channels of information and persuasion to sell goods and services or promote an idea.MBA Application Essay My primary intention is to become an international marketing expert to further promote corporate goods and/or marketing strategy is possible without creativity, therefore corporate marketing success largely depends on original approaches and applications.Today, attracting new customers has become so important in modern retailing in addition to loyal to them and efforts have been paying in that perspective as known, the cost of keeping consumers present is less than the cost of gaining new customers. Firms have to rethink the relationship between attitude and behavior of their consumers.All businesses need to communicate to the consumer what they have to offer [2].core marketing and business components, including: market segmentation, SWOT analysis, brand management strategies, targeting & positioning strategy analysis, marketing communications plans, risk and contingency plans, actionable marketing plans supported by financial budgeting/workings, PESTLE analysis, 4P, 7C, viral marketing strategies etc.Received date February 02, 2015; Accepted date April 07, 2015; Published date April 17, 2015 Citation: Familmaleki M, Aghighi A, Hamidi K (2015) Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior. doi: 10.4172/2162-6359.1000243 Copyright: © 2015 Familmaleki M, et al.It has completely changed the industry of selling and buying goods.Marketing is often understood as "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals The phrase satisfy individuals implies that that the main goal of marketing is to satisfy the needs of the customers, therefore it is a completely customer-centered process.


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