Problem Solving Vs Decision Making

These decisions weigh more heavily because they can impact your life in many ways. Behind every decision, there are secret psychological factors that shape the way we think and act.

Here's a simple example: Have you ever avoided switching Internet providers, even though you were unhappy with your current service?

Watch the video below to learn more about the psychology of decision-making.

Understanding these factors can make them easier to overcome.

Choice overload can happen any time we feel overwhelmed by the sheer number of options.

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We have such a hard time comparing them that we're less likely to choose anything at all.This content was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz in an effort to preserve the availability of this book.Normally, the author and publisher would be credited here.Something called status quo bias might be to blame.That's our tendency to stick with what we know, instead of choosing something new and different.Anchoring suggests that we rely too heavily on the first thing we hear (in this case, the initial price of the car).That's what makes the discount so appealing, but it shouldn't be the deciding factor.The larger display attracted more people, but they were six times less likely to actually buy a jar of jam (compared to those who visited the smaller display).The reason for this is a phenomenon now known as choice overload.This book is licensed under a Creative Commons by-nc-sa 3.0 license.See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms.


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