This 22 page ebook will explain exactly how to start your own cash-based physical therapy practice including how to set up, market, and create a niche in the cash-based space. Your "perfect patient" should have characteristics that you enjoy working with.
💵There's the all cash model and the hybrid model. For example, if you don’t like treating high school athletes, you shouldn’t speak to this group in your messaging.
With this model, patients will pay the full price for a session at the time of service.
Clinics that use the hybrid cash model may be in-network with some insurance companies—like Medicare, for example—and out-of-network with other companies.
This could be: After you've done all this, you'll need to get comfortable with marketing!
If there was ever something PTs should learn more about, it’s marketing.This requires a clear strategic planning process, market analysis, quality improvement plan, and a solidified business plan.PTs in this course will be introduced to these key principles and processes, and will see several examples from different types of practices across the US.You will have doubts and fears along the way, but you can succeed in this model even as a new grad.Whether your goal is to have a consistent side hustle, or to have a full time practice, if you stay organized, have a plan, and seek business mentorship you will succeed.” Creating a cash-based physical therapy practice is hard.Likewise,if you’re really good at treating a certain condition and you enjoy doing it, that condition could be a characteristic of your perfect patient.There are a few different options: Each has pros and cons.Cash-Based Physical Therapy Practice Niches It is important to have a niche population you want to serve.This prevents you from trying to be everything to everyone all the time.It also allows you to focus the message that you send to prospective clients.Your niche should overlap with your perfect patient.