Orange Business Plans

Orange Business Plans-44
Orange UK was a mobile network operator and internet service provider in the United Kingdom, founded in 1993, and launched to customers on 28 April 1994.

Orange UK was a mobile network operator and internet service provider in the United Kingdom, founded in 1993, and launched to customers on 28 April 1994.

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In April 1996, Orange went public and floated on the London Stock Exchange and NASDAQ, Mannesmann's acquisition of Orange triggered Vodafone to make a hostile takeover bid for the German company.

Shortly thereafter, in February 2000, Vodafone acquired Mannesmann for US$183 Billion and divested Orange as EU regulations would not allow it to hold two mobile licences.

This marked the end of Orange services in the United Kingdom.

Orange UK offered pay as you go and pay monthly service plans.

The team that launched Orange in the UK was led by Malcolm Way, and later Hans Snook who became the Chief Executive.

A holding company structure was adopted in 1995 with the establishment of Orange plc.The Orange brand, at the time an unusual name for a telecommunications firm, was created by an internal team at Microtel headed by Chris Moss (Marketing Director) and supported by Martin Keogh, Rob Furness and Ian Pond.The brand consultancy Wolff Olins was charged with designing the brand values and logo and advertising agency WCRS created the Orange slogan "The future's bright, the future's Orange".On 1 April 2010 Deutsche Telekom and France Télécom finalised the deal and completed the merger of their UK based operations, causing Orange UK and T-Mobile UK to cease to exist, although the brands were to be maintained until 2015 for new customers, and 2019 for existing customers.In February 2015, Orange UK's parent company EE announced that Orange (along with T-Mobile) tariffs were withdrawn for new customers.EE continued to operate the Orange brand until February 2015, when new connections and upgrades on Orange tariffs were withdrawn.Existing Orange customers could continue on their plans until March 2019.This has since been merged with T-Mobile's network.Orange's 2G network covered 99% of the UK population, and had the largest integrated 3G/2.5G network in the UK.The British Office of Fair Trading joined this call by asking the EU to allow it to investigate the proposed deal in February 2010, saying that it believed the merger could have a 'significant' effect on competition.On 1 March 2010 the European Commission approved the merger, on the condition that the combined company sell 25% of the spectrum it owns on the 1800 MHz radio band and amend a network sharing agreement with smaller rival 3.

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