Olive Oil Business Plan

Olive Oil Business Plan-32
Retailers often hold classes and tasting to educate their customers about the different types of olive oil available and how they can use the products at home.Foremost, an olive oil store is like any other retail store.To learn more or modify/prevent the use of cookies, see our Cookie Policy and Privacy Policy.

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The core business of the company is the production and commercialization of olive oils, mainly in Portugal under the Brand Oliveira da Serra.

Currently the brand Oliveira da Serra is struggling with a new problem: Placed in a mature and stagnated market, where customers are not loyal to brands and choose products according to price; in a market where retailers` power is extremely high and the competition is growing day-by-day, the brand needs to start thinking in new ways to communicate and to commercialize its products.

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A potential owner needs to have a background in managing a retail operation.

Due to the business' tiny niche, a new owner should also have extensive knowledge about olive oil and olive oil-related products, besides a real passion for the products.Location - Although it is unnecessary to rent a large space to have a successful store, most stores in this industry are under 1000 square feet, a good location is critical.The best locations have a large amount of targeted foot traffic.By continuing to use this site, you consent to the use of cookies.We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services.Olive oil stores make the majority of their income through in-person sales of products at their retail locations. Many stores do charge for tastings and classes and this income can account for a moderate percentage of a shop's revenue.Although the popularity of olive oil shops in the US has wavered somewhat over the past few years, the sale numbers for premium olive oil are still strong.This means owners need the ability to train their staff effectively and to teach new and existing customers about a store's complete product line.Customers who shop in olive oil stores are normally older, well-off, and looking for something different from what is available at the local specialty grocery stores.The purpose of this work project is to conduct a business plan for an olive oil store, which will be a marketing campaign for the brand Oliveira da Serra.The campaign pretends to take Oliveira da Serra to a new point of sale in a Lisbon high-traffic area – Chiado, in order to capture and add value to its products (impact that can create, specifically on consumer engagement, consumer loyalty and brand awareness).


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