In our example, defining the above is fairly simple.
You know what you will provide to meet your customer's needs.
A well-constructed marketing plan that follows these guidelines will have a much better chance for success.
James Woodruff has been a management consultant to more than 1,000 small businesses.
Changing any one element may change other elements; if you cannot afford to purchase expensive kitchen equipment, you may need to adapt your menu accordingly.
If you hope to attract an upscale clientele, you may need to invest more in purchasing a prime location and creating an appealing ambience.So you'll need a physical location, bikes, racks and tools and supporting equipment, and other brick-and-mortar related items.You'll need employees with a very particular set of skills to serve those customers, and you'll need an operating plan to guide your everyday activities.Do the employees have the skills and training to accomplish the objectives?Are there constraints that will prevent them from achieving the objectives?He graduated from Georgia Tech with a Bachelor of Mechanical Engineering and received an MBA from Columbia University.Providing an overview of your business can be tricky, especially when you're still in the planning stages.You will of course need a certain quantity of bikes to service demand, but you will not need a number of different types of bikes.You need a retail location, furnished to meet the demands of your business.Objectives must be specific, measurable, achievable, not overly aggressive and have time limits.At its core, an objective must be detailed with the specific results expected.