SWOT ANALYSIS Strengths: • Loyal Customer Base Netflix built their business around understanding and meeting their customer’s needs even before the customer realized the need.
They have done this by exploiting the weakness of the competition.
This in turn precluded the development of a clear achievable corporate mission.
The company mission had and still has three parts: 1.
The staff would also be directed to showcase their humbleness in their dealings with the customers. The most successful plan was its $8.99, $13.99 and $ 16.99 where the customers could avail all its movies in its library.
Process Process would include the manner in which the service would be delivered to......? Netflix, an online company that rents DVD movies to its s has various strategies that ensure that its other customers do not take their customers. Apart from this, there was also a scheme whereby any new subscriber would be allowed access t o its......
Weaknesses-This was achieved in spite of several glaring corporate weaknesses.
The most obvious was a total lack of professionalism in its management.
• Overall Customer Service and Convenience Nationwide state-of-the-art distribution centers allow for unparalleled delivery service to customers.
Netflix also has an award winning user-friendly website that allows for easy navigation for either DVD rentals or live streaming.