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Once you’ve achieved product/market fit, your growth is simply a matter of smart marketing on the front end and a good customer retention on the backend.By the end of this article, you will know exactly what to do next with your marketing.Your mentor can review your plan and help you identify opportunities that you may have overlooked or help find solutions to difficult challenges.
For instance, if you’re marketing your Yoga fitness center and the benefits to triathlon training, you wouldn’t place an ad in a magazine targeted at senior citizens.
Some of the tools you may choose to use are: The last section of your plan will break down the projected expenses of your marketing efforts.
Most businesses using this system continue growing, even in a highly competitive market.
Determine who on your team will handle your planned marketing efforts.
Here are some of the key points to include in your strategy: Your tactics are the means that you will use to inform your customer about your business and your products. Your tactics will include the actual elements you will use to deliver your message to the customer.
Your tactical plan will include all the steps you need to take to meet your goals. Of course, you want to use a method that is going to give you the highest return on your marketing dollar.
A solid, well thought out marketing plan will help you focus on how you need to expend your efforts.
It might take some work to find the initial information, but once you have a plan in place, you can invest your time, energy and motivation into making your business a success.
If you do not have the staff or knowledge in-house, consider hiring a vendor to help you.
Consider including a SCORE mentor as part of your team.