The traditional brick and mortar stores and the mall experience are getting negatively affected by the increasing use of internet as a shopping medium.
To overcome the threat of ecommerce and online retailing, Mall of America’s marketing team should make more efforts to continue their brand positioning of MOA as a unique tourist attraction and just not another shopping mall.
For the first time visit from outside, there should be a tour guide of the mall to show them around so that they are not confuse and a food voucher should be included at one of the restaurant within the food court.
They should also receive a goody bag with all the stores and information about the stores and the mall within a whole.
For a moment, everything seemed possible, a movement was growing.
But the forces that wore us down as workers also wore down the union. Why has Mall of America been such a marketing success so far?The reason why the Mall of America has been such a marketing success so far, especially from the marketing perspective, is the Mall not only as the largest shopping paradise, but a tourist attraction that provides unparalleled shopping and entertainment experience like no other place and give customers drive to come again.2.(a)What criteria should Mall of America use in adding new facilities to its complex?(b)Evaluate(i) retail stores,(ii) entertainment offerings, and (iii) hotels on these criteria.(a)The criteria for the new facilities of the Mall of America should be advanced, high-level, unique, safety, and not a duplicate of what they have.The one who managed to stay enchained longest was to win a cash prize- ,000, roughly what a retail worker earns in a year. A janitor puts down some powder to absorb the blood.“What a metaphor” I thought, “For all of us chained to our jobs in this building,” staring out at the rotunda. Stroke by stroke, he mops up the vital fluids that the body had spilled onto the floor.For six years, I was a barista at the Starbucks that faces the Mall of America rotunda. These are the dead-end food service and retail jobs that are eating the American working class alive. The contestants handcuffed to the giant suitcase begin to scream.While for shoppers the Mall of America is a place of glistening wonder, where a constantly-changing array of commodities surprise and delight, the hours my coworkers and I spent at work were a mind-numbingly torturous monotony of feeding a never-ending line of shoppers concoctions of caffeine and sugar for a pittance that kept us in poverty. No one I knew while working at the Mall of America from 2006 to 2012 made more than /hour. It is a dead end inhabited disproportionately by black and brown Americans. My coworkers and I run to the door of our store, panic sets in.For the retail stores, the merchandise does not have to be expensive, but memorable or interesting or something related to the Mall.For the entertainment offerings, the safety becomes the most important thing.