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If you need to keep your business information private, you can ask those reviewing your plan to sign a Non-disclosure Agreement.
You'll also want to show how you plan to pay back debt and when you expect to be profitable. Funding needs If you are looking for investors, how much do you need and how exactly are you going to use the funds? Once you have your Business Plan made, try to look at it as if you were a stranger to your business.
Have a few respected colleagues read through it as well and tell them not to be nice, but to find as many weak areas as they can.
A Business Plan is not simply a description of your business.
It includes market analysis, marketing strategies, financial goals, funding and liability information, and company structure details.
If you want to open a coffee shop across the street from another coffee shop, you'll need to be able to explain why that makes sense.
You should be able to describe your market in quantifiable terms, like how many potential customers are in the market and what you expect them to spend.
What this means is that you'll need to do a bit of work before writing to be able to create a comprehensive plan.
The key areas you'll need to concentrate on include: Product or service You'll need to be able to tell others, in a few words, exactly what you are offering as products or services.
Marketing How exactly do you plan on reaching your new customers?
If it is a small local company, are you going to put up signage and attend local events?