"We want to leave out things like 'I think I could do a great job.'" Offer specific, relevant examples, Innes added.In the following paragraphs, lay out your relevant skills and experiences. Rather than telling the reader you look forward to hearing from them, say you'll reach out by a certain date to follow up. You still write a paragraph at the top explaining what you're applying for, and one at the bottom with a plan of action.But instead of writing out some paragraphs in between, set up two columns: One with a list of requirements pulled form the job posting, and one with a list of your corresponding skills and achievements.Now, in an all-new updated edition, Martin Yate shows readers the words and phrases to use that get them that critical first interview.This edition includes new material: an update of the text; a step-by-step procedure for turning weak cover letters into strong ones; the latest strategies for online This book has been a top seller in its category for more than ten years!"The things that come at the top of the job description are the most important," said Martin Yate, career coach and bestselling author of the Knock 'Em Dead series.To make sure you highlight the traits your potential employer really cares about, refer to the skills listed in the job posting to inform how you talk about yourself in your letter.You should also try to find out a little bit about them, and say something nice about their achievements."If you can flatter someone in the opening line and create a connection, you've got their attention," said Yate.Bevans noted that if you're going to use buzzy terms to describe yourself, you should be able to back them up."A lot of students write cover letters that are like treasure maps with no treasure," he said.