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Refer to your module guidelines to make sure that you address all of the current assessment criteria.
There's no excuse for this one, as it won't take a minute to look for synonyms (or antonyms). Let's not get carried away, as this will mean one (and only one) thing.
This is a stepping stone for your readers, as they should have a general idea of what to read during the next phase of your dissertation. You should say something that hasn't been told (or heard) in academic circles before. (You may not have arrived in that state without looking at previous works.) You can check it out with your tutor, as there might be a difference from his/her expectations and your findings.
A dissertation may or may not be submitted to obtain an academic degree, but there's no doubt about its importance.
It will be judged on whether (or not) it will make a unique contribution to the university. It might take a few years (to finish it) depending on the complexity of the topic. You don't have to press the panic button, as guidance will come your way.
What would have been studied and proven should justify your research, but let's not get ahead.
A killer introduction must contain the following: The topic; the purpose of your research; and a (possible) gap between previous research and your own.
These dissertations achieved a mark of 80 or higher: An investigation into the relationship between early exposure and brand loyalty The relationship between sustained and divided attentional abilities and Autistic Spectrum Disorder traits Experiences of parents of people with anorexia nervosa: an interpretative phenomenological analysis Autonomous motivation: the key to employee performance and workplace success?
The following two examples have been annotated with academic comments.
To what extent should Costa Rica's tourism strategy be imitated by Nicaragua?
(Mark 68) An Investigative Study into the Effects of Price and Non-Price Oriented TV Advertising on Generation Z Consumers’ Purchase Intentions.