How To Solve Problem

How To Solve Problem-45
In the example above, we recognized too late that the real problem we should have been solving was not “travelers want to hang out with other travelers”, but instead, “travelers want to find high quality non-touristy things to do.” Hanging out with other travelers is one solution to this, not the actual problem.

In the example above, we recognized too late that the real problem we should have been solving was not “travelers want to hang out with other travelers”, but instead, “travelers want to find high quality non-touristy things to do.” Hanging out with other travelers is one solution to this, not the actual problem.Luckily another team recognized this and ended up launching a much better solution, Airbnb Experiences, a few years later.In the end we were right, but throughout the project, as the scope and complexity grew (pro tip: dashboards are a classic “silver burrito” problem), I found myself having to repeatedly remind the team what problem we set out to solve.

How To Solve Problem

What initially convinced you that this was a problem?

What makes it clear to you that this problem needs to be tackled?

Sometimes at this step you realize this problem isn’t actually worth prioritizing right now, or that you need to adjust how you think about the problem.

Continue refining the problem statement as you learn more. This criteria becomes incredibly important throughout the project because it helps you make decisions and prioritize. Have you ever seen those Chipotle billboards along the highway (pictured below)? Everyone on your team has a unique version of the problem in their heads. Your job is to eradicate this misalignment early and often.

Does feature X increase the chances of achieving the goal you set? Ideally this is a specific metric, with a defined goal, that you can easily measure. Ideally it is based on hard data about the opportunity size, investment size, and a heuristic from past experiments. Here is some advice for defining your success criteria: This is pretty self-explanatory. Years ago my co-worker Peter pointed out the trick behind these ads — each of us is picturing our most ideal and delicious ideal burrito inside of that silver burrito. Open up the wrapper and make sure everyone agrees on the burrito inside.

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