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An externally targeted business plan should list all legal concerns and financial liabilities that might negatively affect investors.Depending on the amount of funds being raised and the audience to whom the plan is presented, failure to do this may have severe legal consequences.Typical structure for a business plan for a start up venture Cost and revenue estimates are central to any business plan for deciding the viability of the planned venture.
If a new product is being proposed and time permits, a demonstration of the product may be included.
A written presentation for external stakeholders is a detailed, well written, and pleasingly formatted plan targeted at external stakeholders.
They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.
An internally-focused business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors.
An "elevator pitch" is a short summary of the plan's executive summary.
This is often used as a teaser to awaken the interest of potential investors, customers, or strategic partners.
Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure." The format of a business plan depends on its presentation context.
It is common for businesses, especially start-ups, to have three or four formats for the same business plan.
Externally-focused plans draft goals that are important to outside stakeholders, particularly financial stakeholders.
These plans typically have detailed information about the organization or the team making effort to reach its goals.