Providing goods or services for a fee can be an important way for a nonprofit to bring in revenue to supplement its fundraising activities.
Selected resources below can help you learn more about creating an overall business plan for a nonprofit organization or specifically for an earned income venture.
They're most likely a mix of concrete/intangible, fixed/flexible, and reliable/opportunistic assets and the viability of each should be considered as you plan to how to use them to complement your fundraising efforts.
Create a detailed outlook of the costs associated with your campaign: financial, allocated staff time, advertising/promotion costs, vendor contracts, startup costs, etc.
Tip: Before looking at the different components you’ll share with the rest of the staff for this case statement, assemble your fundraising team to discuss internal project expectations.
Examples include goals for implementing new fundraising channels or techniques, top prospects you hope to engage, check-in points along your timeline, and any limitations that could keep you from adjusting the plan as necessary to account for challenges that arise.
Fortunately, much of this information is likely to exist already.
Check your organization’s website, recent RFPs, grant proposals, etc.
Here's a brief description of the elements to include in your case statement: Start with who you are.
Begin your fundraising plan by offering some context about the landscape within which your organization is taking on the task of fundraising.