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Long ago people started wanting to stand out from the crowd and be different from other people by means of changing their clothing. Conclusion Fashion is more powerful than any tyrant Malcolm Barnard Introduction: For hundreds of years people have put some message in the type of clothing they wore.
This is one of the primary reasons that even the smallest companies make wearing a suit one of their requirements for their employees.
The customers feel more confident in such consultants. Clothing is a fundamental part in the image of a contemporary man or a woman [Crane 47].
So, fashion is a very keen tool of manipulation while communicating besides its importance in social class, culture, sex and gender relations of people. The image is constructed for various reasons and has various manifestations.
Dressing has become a way to create, to reveal and to conceal information from the external observers.
This especially touches extraordinarity in clothing (a very expressive personal identity) or an obvious lack of taste and vulgarity.
Malcolm Barnard in his book Fashion as communication makes a great work by outlining cultural roles, rules, rituals, and responsibilities that are maintained and constructed by fashion [Barnard 13,34]. It is like an architector that gives his creation any shape he desires and at the same time is the reflection of the architectors belonging to a certain social level, a certain psychological condition and so on.The present time offers a great variety of these ciphers and therefore gives people a large number of opportunities to reveal their identity.As every cloth carries a strong message about its owner, every owner nests a certain value in it depending on his temperament, mindset or todays mood.The response is the reaction on the clothes the person it wearing.It can be acceptance or complete outcast and a misunderstanding.Fashion is one of the most powerful means of communication, which sometimes may play a vital role in the life of a person; it especially concerns the cases of getting a desired job.Therefore fashion may not only carry a message, it can also create a pseudo-message that is required by a situation the person finds himself in.One of the questions concerning the communication through fashion is whether the message possessed by fashion is the reflection of the internal or external identity.There are arguments that support each of the sides; therefore it goes without saying that fashion is a polyhedral being that intersects numerous internal and external aspects of any personality. Clothes have an immense impact on the perception of people around and on the perception of the person wearing them, too.Fashion has always been considered to have more of a women based orientation. In spite of all arguments fashion remains possessing an ambivalent entity.As soon as women realized that experimenting with their clothing might bring them the results they need they became the most interested consumers and the demand on womens production increased greatly. Women, have a great impact on the development of fashion worldwide.