You have to explain the essence of the problem in a detailed manner and highlight practical benefits associated with the solution of the problem.Suppose, your dissertation topic is “A study into advantages and disadvantages of various entry strategies to Chinese market”.
Below is an example that is slightly longer and, perhaps, stronger.
The purpose of this study is to investigate the effectiveness of peer coaching in technology and the performance of sixth grade students on standardized tests.
In this case, you can say that practical implications of your research relates to assisting businesses aiming to enter Chinese market to do more informed decision making.
Alternatively, if your research is devoted to the analysis of impacts of CSR programs and initiatives on brand image, practical contributions of your study would relate to contributing to the level of effectiveness of CSR programs of businesses. The study has to contribute to the level of professional development of the researcher.
In other words, you don’t need to ‘re-invent the wheel’ in a way that your research aims and objectives need to be totally new, or at least they have to offer fresh perspectives on existing management and business issues.
For example, while thousands of studies have been previously conducted to study various aspects of leadership, this topic as far from being exhausted as a research area.
Your reference may even be taken from school site archives (staff meeting minutes or surveys) indicating a problem or need. Below is an example of a problem / purpose statement that links to a reference that will be cited in the rationale or review that follows.
Thinking and technology need to be integrated with the elementary school curriculum.
What we want to do is to tie the problem/purpose statement with a reference that can be cited immediately or later in your review of the literature.
The reference mentioned above will appear in your lit review.