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You can do your audience a favor by making sure they know what others have done in the past. Historical Examples: there are many stories of successes in the industry that provide valuable insight.Compile those stories to build a great piece of evergreen content for your audience.
Use this as a way to have your say on the current market. History: when something hits the new site headlines, people often wonder how it ever got there.
As an expert, you can provide the history of a subject to explain how everything got to this point.
10 Stories of Unforgettable Customer Service is a great illustration. Ideas: any job has the constant need for a fresh supply of ideas.
You can provide those ideas as a tool – explain your unique process to new ideas generation. Technical Process: I bet you are an expert of some technical products in your niche.
You can use this as an inspiration when you feel a lack of ideas.
Content is evergreen if it is still relevant and useful weeks, months or even years after it was originally published.
This phrase has become a mantra repeated over and over again by internet marketers. ‘Known Errors’: if you have a workaround for a known problem – share it.
You will constantly bring in traffic from people with the same problem who are looking for a solution. Industry History: a lot of good stories are wrapped up in the history, and you can tell that story to build yourself up in the minds of your potential users.
It takes an important part in our own content marketing strategy.
We compiled the ultimate list of evergreen content ideas to help our readers.