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Advertising carried out over by the Europeans in an organized form and started in the 16th century with billboards, posters and traveling salesmen.In the late 19th century, the idea of the brand name was introduced.
In the world of advertising, persuasion is an attempt to influence someone into buying something by convincing them that they need or want it. And how can you do this when asked to write a persuasive advertisement?
For years, people have been making use of what is called the AIDA principle when writing advertisements.
Think about the connotations that words have and use these to get your reader in the right mood to buy your product. Getting people to act on their desire for your product works better when you put some pressure on them, or can convince them that it is in their best interest to act sooner rather than later.
A common approach is suggesting that your product solves a problem they might have. Offering specials is one way that advertisers do this.
If nine out of 10 people have a certain problem, chances are good that your reader is one of those nine!
Myeconlab Homework Answers - Essay On Product Advertising
Some unscrupulous advertisers use misleading statistics, so do your research.
Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.
According to the Advertising Educational Foundation, advertising took place long before America was even colonized.
Make sure that you not only grab your target market's attention; you also must get them interested in your product, create a desire for them to buy it, and then get them to actually buy it by issuing a call to action.
To accomplish all this, make use of endorsements, facts, statistics, or emotive language when writing the body copy of your advertisement.