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Social media, in particular, is now a serious factor in political campaigns and in the way people think about issues.Candidates and their supporters constantly post their views on Facebook and Twitter.The constant stream of memes, links and rumors about political leaders and candidates is a mixture of truth, lies, satire and speculation.
If a candidate wants to address the concerns of women, college students, retired people, Latinos or any other group of voters, they can now tailor their messages.
Just as advertisers on Facebook are able to use analytics and targeted advertising, so can candidates and politicians.
It’s getting more and more difficult to separate actual news from fake news online.
Social media makes this distinction especially confusing.
Each party has its own pages, from which it broadcasts propaganda and requests for donations.
Let’s look at some of the leading ways that social media influences politics today.
They are often confusing, because you can often find multiple polls with contradictory results posted on the very same day. When people are posting the latest poll results on social media throughout the day, there’s a great deal of pressure on candidates to pull ahead of their opponents.
As with other types of political news, the internet has greatly increased the number of poll results we see each day. Not only do social media sites report the results of polls, you can actually participate in Facebook polls. One of the positive effects that social media has on politics is the opportunity for voters to interact more easily with candidates and elected officials.
One of the ways that social media has transformed politics is the sheer speed at which news, poll results and rumors are shared.
Whereas in the pre-internet days, people had to wait for the next newspaper or TV news show to get the latest information, online news is a 24/7 phenomenon. While you can access news on many websites at any hour, most people spend more time on sites such as Facebook and Twitter than they do on serious news or political websites.