She is specifically interested in emotional and subjective influences on marketing (supply chain) and consumer behavior.
She thereby studies different fields, such as interpersonal decision making, food waste, online retailing, and gift-giving.
Dr Hans van Trijp is the chair of the group and has marketing and consumer behaviour as his field of expertise. His areas of interest are agricultural marketing, marketing institutions (auctions & exchanges), commodity futures & options, and risk management.
His specific areas of interest are understanding sustainable consumer behaviours, information and labelling approaches, and the consumer-level effects of branding and positioning. Dr Arnout R H Fischer is an expert in consumer behaviour.
The research has to meet scientific standards and thus you demonstrate your academic skills obtained during your education.
The goal of an MSc thesis is to contribute to scientific knowledge in marketing or consumer behaviour.
His areas of interest are marketing and innovation in medium, small and micro firms.
He is particularly interested in contemporary marketing issues of farmers, horticultural growers, and food- and agribusiness firms.
Her areas of interest are crossmodal interactions between foods' extrinsic and intrinsic properties (multisensory perception), consumers' attention and motivation, and sensory and consumer methodologies.
Dr Ellen van Kleef is an expert on consumer behaviour.