One of the biggest mistakes that budding personal branders make is trying to appeal to everyone.
Think about the game of darts: You have to aim in order to hit the board.
(If you let your darts go without aiming them, you probably won’t be very popular.) If you hit the board, you score.
And if your aim is very good and you hit the bull’s eye, even better!
In fact, studies have shown that we need people to be well and to thrive.
Without people, all the money in the world wouldn’t make you happy.
That’s an example of defining your target audience.
It’s a basic example, but businesses go through that process so they have more success. Your time, energy and money are better invested in a target audience.
There are basically three people that fit into your personal brand’s target audience: The first person on the list, the one that pays you, is your main focus. It might be the target customer of your current business or your next business. After Chapter 1, you have your vision and you have a good idea of the person that will pay you and help you get to your goal.
These next steps will take you through the necessary process of refining your target audience to make your brand implementation more effective.