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Some say that it’s essential such as Richard Branson, the founder of Virgin.
It may feel a bit odd the first few times you try your pitch, but you’ll soon understand that this is the best way to get to the core of what you will be doing as a freelancer or entrepreneur. A short, simple plan is easy to review and refer to.
It helps you see if your plans are going astray so that you can take corrective action.
It helps you think about your position in your market and how to be competitive.
For example, it might be that your logo design is proven to increase brand recognition by 40% or that your sales copy delivers increased sales by 25%. You would think that it doesn’t matter if your executive summary sucks if it’s only meant for yourself.
But really, the executive summary can be your biggest help and guide in understanding and summarizing what your main services are, what makes your services more attractive than your competitors’, who you sell your services to and how you sell them.