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It takes time to tease out the optimal framework, from the first inkling of an idea run by the team to stress-testing the model to see it if stands up to new data.
Frameworks that tease the wrong insight are what I call “un-true” frameworks and they’re another story…
Un-true frameworks are things that sound nice but simply aren’t saying the right thing Remember that by definition every framework is leaky.
But typically it’s the wrong framework because we’re not analyzing a complete jobs to be done analysis but instead we’re analyzing a specific user need or a functional UX. And, by the way, if you’re using an off-the-shelf framework like JTBD then you’re missing the chance to name your own framework.
This dramatically reduces the influence you can have within an organization.
Create the most reduced, simple, brain-dead framework that you can find and stick to it.
Consulting Case Studies Framework
Jan Chipchase outlines this tension nicely (bolding mine): “A framework is a way of organising information that supports comprehension and recall.In that sense frameworks have communicative virtuosity - they are good to talk with. Both quotes from this excellent short read: Models of enchantment and the enchantment of models from Simon Roberts.The essence of consulting is navigating unfamiliar organizations to both make sense of existing beliefs, systems and processes while simultaneously helping the organization develop new beliefs, systems and processes.I ended with the idea that “teaching a client new ways of seeing is the pinnacle of consulting”. Something like aggregation theory from Ben Thompson is a good example of a pre-existing framework that you might be tempted to reference in client work.But, to be successful a good framework needs to be simple, true and co-created: Off the shelf frameworks have a hard time meeting any of these three goals, and in particular can be dangerous when applied to the wrong problem.Let’s re-state as: Frameworks are usually scale invariant. they abstract a system to its core relations, categories and interactions.Then, we can think of a model as a framework that allows for calculation with inputs and outputs: I realize this is slightly hard to parse and in fact there are so many different uses for the words framework and model. They help us make sense of situations But frameworks are more than mere representations.Yet beyond being (cognitive) labour saving devices frameworks have another obvious virtue.They provide a shared intellectual scaffolding: a common ground upon which people can interact and engage.A well-designed framework can communicate both simple and complex ideas without overwhelming the reader.While there are many widely used frameworks that have stood the test of time, every project has unique raw materials that can lead to something new.