Complete Business Plan Example

Perhaps they need to target athletes or business people who need formal shoes for work, or perhaps they are targeting children and their families.Learn more about target marketing in But if you selling to other businesses (B2B), you may have a few key customers that are critical to the success of your business, or a handful of important customers that are trend leaders in your space.People who read your business plan will already know a little bit about your business because they read your executive summary. For a business with a physical location, perhaps there aren’t any existing solutions within reasonable driving distance.

Perhaps they need to target athletes or business people who need formal shoes for work, or perhaps they are targeting children and their families.Learn more about target marketing in But if you selling to other businesses (B2B), you may have a few key customers that are critical to the success of your business, or a handful of important customers that are trend leaders in your space.

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There are four main chapters in a business plan—opportunity, execution, company overview, and financial plan.

The opportunity chapter of your business plan is where the real meat of your plan lives—it includes information about the problem that you’re solving, your solution, who you plan to sell to, and how your product or service fits into the existing competitive landscape. Maybe the existing solutions to your customer’s problem are very expensive or cumbersome.

Ideally, your executive summary will be one to two pages at most, designed to be a quick read that sparks interest and makes your investors feel eager to hear more.

If you’re a shoe company, you aren’t targeting “everyone” just because everyone has feet.

Often times, you may be dealing with “indirect competition,” which is when consumers solve their problem with an entirely different kind of solution.

For example, when Henry Ford was first marketing his cars, there was very little direct competition from other car manufacturers—there weren’t any other cars.You will also provide a quick overview of your legal structure, location, and history if you’re already up and running. Because once you know the details of your business inside and out, you will be better prepared to write your executive summary.After all, this section is a summary of everything else you’re going to write about.The last key element of an executive summary that investors will want to see is the progress that you’ve made so far and future milestones that you intend to hit.If you can show that your potential customers are already interested in—or perhaps already buying—your product or service, this is great to highlight.Because your executive summary is such a critical component of your business plan, you’ll want to make sure that it’s as clear and concise as possible.Cover the key highlights of your business, but don’t into too much detail.to easily compare their features against their competition.The most important thing to illustrate in this section of your business plan is how your solution is different or better than other offerings that a potential customer might consider.Your solution is the product or service that you plan on offering to your customers. How exactly does it solve the problem that your customers have?Depending on the type of business you are starting and the type of plan you are writing, you may not need to go into too much detail here.