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[click To Tweet tweet=”If you don’t know your customer, your business will fail.” quote=”If you don’t know your customer, your business will fail.”] In order to come up with a marketing strategy, you need to first know your customer inside out.
Let’s say you’re looking to start a hiking company, called Atlas Hiking Co., which sells premium performance hiking shirts.
A possible company description could be the following: Atlas Hiking Co. and a portion of our profits are donated to preserve national parks around the country. Before you start diving into the weeds, it’s a good idea to first develop a framework for your business model.
Then practice it over and over and over again until you feel really confident in explaining it to someone.
Once you write this and are happy with it, use it on your ecommerce store as your company description.
The video below is a good guide on how to use Google Trends and Google Keywords Trade shows Are there nearby trade shows that you can go to?
Again, creating connections with other people in your industry is a sure-fire short-cut to countless hours of reading on the internet.
We could use this valuable information to guide our business strategy. Go to a nearby store that sells similar products to yours and interview the store representative.
The store rep has interacted with hundreds of interested customers which can lead to thousands of valuable insights!
Here are some of the most efficient ways to research a particular market: Industry reports Google is your best friend.
Look for any recent industry reports on your market of choice.