Business Plan Mistakes

Tip: Sign In to save these choices and avoid repeating this across devices.You can always update your preferences in the Privacy Centre.Here are what I think are the 7 worst business plan mistakes with a checklist to fixing pesky business plan mistakes. Failure to Focus on the Market • Strive to be market driven (meeting customer needs) rather than technology driven.

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– Misunderstanding the purpose: you shouldn’t write a business plan to simply create a meaningless document; writing a plan becomes part of the management process, which assists you in setting specific goals, establishing measures of progress, tracking your progress and following up with necessary changes – Writing the plan all at once: you’re never going to be able to write a business plan all at once; instead, try writing it piece by piece (or section by section); if you take the time to focus one step at a time, it will be easier for you to focus on that content instead of thinking two steps ahead – Finishing the plan: your business plan should be a living document that changes based on changing assumptions and goals; it should not be a finished product, but a work in progress – Hiding the plan from your team: sharing the overall goals (and measurement process) with your team is important to build collaboration, encourage brainstorming, and can boost team spirit; however, if there is sensitive information such as salaries included, you may want to keep that part confidential – Confusing cash with profits: because there is a huge difference between the two, it’s important to remember that profits are an accounting concept (cash is money in the bank); waiting for customers to pay you can damage your financial situation since you don’t pay your bills with profits – Diluting your priorities: when writing a plan, be sure to stress a few priorities (no more than three or four) because it’s easy for people to understand; if you touch on many different priorities, it could cause confusion – Overvaluing the business idea: a standalone great idea does not necessarily make a great business – the business plan needs to reflect and detail how the components of the business come together as a whole to support the idea – Fudging the details in the first year: details can include the financials, milestones, responsibilities and deadlines outlined in the business plan; be sure to be specific when writing a plan – include details about what is supposed to happen (and who is responsible for each task) – Sweating the details for later years: the monthly accounting details are important in the very beginning (within the first year), but due to the changing market, it becomes impossible to project monthly cash flow a few years in the future from when you write the plan – Making absurd forecasts: if you forecast unusually high profitability, it indicates that you don’t have a realistic understanding of expenses; be sure to project realistic numbers in your financials When writing a new business plan, or revising an existing one, compare this list to your content and identify any possible problems up front.• Document booking orders with supporting data indicating the number of customers who have committed to purchase.This allows you to provide a convincing projection of the “rate of acceptance” for the product or service and the pace at which it is likely to be sold. Failure to Anticipate Investors’ or Lenders’ Requirements Too often, business plans skim over the meat and potatoes of financial planning and don’t consider what the needs of those who are supplying the cash. Inability to Emphasize & Demonstrate Management Depth • Does your management team have: Proven industry experience? Track record in bringing new products / services to market?What mistakes have you made when writing a business plan? We’d love to hear your tips for avoiding certain pitfalls in the business plan writing process and how you stayed on track during it! Experienced investors and lenders will see right through any financial smoke screens. Writing the Executive Summary First Most people will read your executive summary first and formulate their initial impressions based on these critical pages so there is an incentive to make it strong.Unfortunately, enthusiasm often leads business people to write the executive summary first and support it with the plan instead of the other way around.Learn more about how Oath collects and uses data and how our partners collect and use data.Select ' OK' to allow Oath and our partners to use your data, or ' Manage options' to review our partners and your choices.Be sure to keep your financial projections clear and accurate and review your plan on a regular basis – it should be a work in progress, not a stagnant document.To read the complete list from Tim Berry, as posted on, visit


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