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For example, an executive summary for a pet-sitting business might conclude: “The loving on-site professional care that Pet Grandma will provide is sure to appeal to both cat and dog owners throughout the West Vancouver area.” Remember, the executive summary will be the first thing your readers read.If it's poorly written, it will also be the last thing they read, as they set the rest of your business plan aside unread.
If you’re forced to get information from sources of questionable reliability, make sure you specify in the text of your plan that the information is an estimate at best.
It's generally not a good idea to use Wikipedia as a source, so investigate the citations used on the Wikipedia article.
She holds a Master of Business Adminstration from Thunderbird School of Global Management.
, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success.
These statements provide a model of how your ideas about the company, its markets and its strategies will play out.
As you write your business plan, stick to facts instead of feelings, projections instead of hopes, and realistic expectations of profit instead of unrealistic dreams of wealth.
When you’ve conducted customer research or done an analysis on market trends, include a summary of your raw data in the appendices of your business plan, and inform your audience how they can access the full raw data.
Pick an academic citation style appropriate to your business.
For example, a book in MLA style would be cited as follows: Ferguson, Niall. Evangeline Marzec is a management consultant to small high-tech companies, and has been in the video games industry since 2004.
The Ascent of Money: A Financial History of the World. Cite a website following APA style, as follows: Hammock, Ann. As a published writer since 1998, she has contributed articles and short stories to web and print media, including e How and Timewinder.