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To ensure that it includes the necessary information, the executive summary should be written last.Quite often, executive summaries are used in the company’s marketing program.It is therefore in place to say that when one has a sound health, one can be of optimum relevance to the society.
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He has produced marketing materials for an executive outplacement firm, written the quarterly newsletter of a medical nonprofit organization and created financing proposals/business plans.
Crawford holds a Bachelor of Arts in English and a Master of Science in international affairs from Florida State University.
For example, a medical billing company might include its executive summary in the material it gives to the medical practices that are its potential customers.
This is where the reader learns in some detail about the products or services that the company is offering.
This section, which normally appears last, should contain biographical summaries of the company’s management team, directors and key employees.
If the company is a manufacturer of medical imaging equipment, it should include its leading scientific and technical staff members in this section.
It discusses the competitive situation and what effort and funding are needed to bring the product or service to market.
A section presents the current financial situation and projects the company’s financial expectations, going out usually three to five years.